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The List
256 items
reset1
Background image
Instead of a color, try a different background image and see if that makes a difference.
Digital Marketing
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08/04/22
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Subheading styles
Instead of the heading, try changing the color or font of the content subheading.
Digital Marketing
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3
Font size
Change the size of the text - all of the text or just the heading, body or link/button.
Digital Marketing
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Font weight
Make the text bold, or some of it bold and see if that makes an improvement.
Digital Marketing
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No image
Would your ad work better without an image? Try it with and without and see what produces more results.
Digital Marketing
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Image or video
Would an image work better in that container or a video? Which one commands more attention and leads to more conversions?
Digital Marketing
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Button placement
Should the button/link be the entire container, or on the bottom, centered or in a corner?
Digital Marketing
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8
Button icon
Would adding an icon to the button help to get more clicks?
Digital Marketing
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9
Button action
After the conversion, what are you communicating to the user? Are you displaying a success message, links to related content or redirecting to another page? Try changing those to see which one works best at accomplishing the next desired user action.
Digital Marketing
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08/04/22
10
Yes/no buttons
Instead of having just one option, have a second that basically just closes the window. For example, the "Yes" could be "Yes, give me access". The "No" could be "Maybe next time". Try adding and then changing this text to see what works best.
Digital Marketing
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11
Yes/yes buttons
Instead of "yes/no" where one button converts the user and the other closes the offer, have 2 "yes" buttons but with slightly different desired outcomes. For example, the first button could say "Yes, I want a free domain". The second could say "No, I just want to build a website."
Digital Marketing
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12
Headline copy
Change the copy of your headline - tweak individual words or phrases, add action words.
Digital Marketing
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13
Body copy
Change the body text of the content - add different phrases, focus on user intent.
Digital Marketing
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14
Button copy
Get the user to click by changing the text of the button or link. Instead of "Learn More" say "You in?", "Sign Up, It's Free", or "Save My Seat".
Digital Marketing
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15
Add numbers
To your copy, consider adding numbers - specific or general. For example, "We've served over 2,000 clients" or "2,174 clients can't be wrong!"
Digital Marketing
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08/04/22
16
Copy voice
Does your copy perform better if it's written in first person (I, me, we, us) or second person (you, your, yours)?
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17
Testimonial
Try adding a testimonial to your offer to make the user feel more confident about signing up.
Digital Marketing
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18
Client logos
Display a list of your client logos to gain credibility and trust with your visitors.
Digital Marketing
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"As seen on" references
Has your product been featured somewhere like television, a popular YouTube channel or a large website? Build credibility by sharing that reference.
Digital Marketing
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20
Statistics
Share statistics about how much your product or service has improved a process or saved a customer money.
Digital Marketing
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21
Type of alert
Does it work better to have your offer in a ribbon at the top of the page, on the sidebar or as a popup when a user intends to leave the page?
Digital Marketing
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22
Upsell
Once you've closed a sale, try upselling another product to see if that helps to increase sales.
Digital Marketing
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23
Cross-sell
Once a user adds an item to their cart, try suggesting other, similar products to see if that boosts their sales.
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24
Multiple campaigns
While a page having 1 goal or call-to-action is typically preferred, maybe there are times when you should consider the primary goal and then a secondary goal as well in case the first one doesn't convert.
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25
Personalize
If you have the user's name or their company's name, try adding that into the copy.
Digital Marketing
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26
Reduce form inputs
If you reduced the number of form inputs for the user to fill out, will that increase the amount of times the form is submitted? For example, do you really need to ask for their phone number? Maybe just their name and email?
Digital Marketing
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27
1-step or 2-step
Typically, it works better to reduce the amount of steps that the user needs to take. But would it work better if you made it 2 instead? For example, on the first screen you could ask a simple yes or no question, and then just the form on step 2. Sometimes cleanliness and simplicity help the user to not feel overwhelmed.
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28
Removing placeholders
Sometimes form inputs have placeholders to help you know what can be entered. Does your campaign work better with or without them?
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29
Error message
If the user doesn't fill out a form correctly, do you have a clear error message? What if you changed the text and made it funny? For example, "Another user with this email already exists. Maybe it's your evil twin. Spooky!"
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30
Disable double-optin
When populating an email list, it's often a good idea to have the email platform send a double-optin email to make sure that the email address is valid and confirm that the user wanted to sign up.
Digital Marketing
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08/04/22
31
Close button
If you have a popup, you typically want to have a close or "X" button somewhere for the user to be able to close the popup. What if you removed it? Would it annoy your users? Probably. But would it improve conversions?
Digital Marketing
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08/04/22
32
Location in content
If your call-to-action is within the main body of your page, should you move it toward the top of the content, half-way down, at the bottom or somewhere else?
Digital Marketing
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08/04/22
33
Acquisition source
Have the copy or ad change based on how the user was acquired. For example, if the user clicked on a link from Facebook, you could say "Since you've seen our Facebook page ..."
Digital Marketing
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08/04/22
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Exit intent sensitivity
A popular popup action is to display the popup message when the user is about to leave the page. Try changing the sensitivity of the trigger - displaying the popup immediately, after 2 seconds or something else.
Digital Marketing
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35
Popup scroll length
If you have a popup message that displays after a user starts scrolling down the page, try changing the scrolling length. Making it shorter (just after the user starts scrolling) or maybe after a user scrolls to a certain element on the page.
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36
Popup timer
If you have a popup that displays after a certain interval of time, try modifying it to a shorter or longer time before it displays.
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Inactivity sensor
Is the user still on your page but they've been inactive for a certain length, or they've clicked over to a different tab? Try encouraging them to come back or reengaging them.
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38
CRM
Customer relationship management (CRM) is software that helps you manage your customers and prospects. Many CRMs come with tools that help you to populate user lists, save data, launch email campaigns and track communications with the customer.
Digital Marketing
definition
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39
SEO
Search engine optimization is the practice of improving your website to be better indexed by search engines and ranked higher for your chosen keywords in search engine result pages.
Digital Marketing
definition
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40
SEM
Search engine marketing is the practice of paying for results to appear in search engine result pages. As opposed to SEO that helps with results appearing organically, with SEM you are selecting demographics and lists of keywords that you want your search ad to display for, then paying for its placement on the page.
Digital Marketing
definition
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41
Conversion rate
Conversion rate is the percentage of users that take a certain action. For example, if your goal is to have users sign up for your newsletter and for every 10 visitors of your webpage you receive 1 new signup, your conversion rate would be 10%.
Digital Marketing
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CRO
Conversion rate optimization is the practice of improving the percentage of users who sign up, purchase or complete the desired conversion action.
Digital Marketing
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43
Push marketing
Push marketing refers to proactive marketing tactics such as radio ads, billboards or email campaigns that get in front of your audience.
Digital Marketing
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44
Pull marketing
Pull marketing refers to marketing tactics that are meant to draw users in such as SEO, posting on social media and content creation.
Digital Marketing
definition
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45
Inbound marketing
Inbound marketing is a marketing practice that is focused on creating valuable content that your audience will find during their online research.
Digital Marketing
definition
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46
Customer acquisition
Customer acquisition includes the sales and marketing activities undertaken to obtain a customer.
Digital Marketing
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47
CAC
Customer acquisition cost (CAC) is the average cost of all activities required to acquire a customer.
Digital Marketing
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48
CLV
Customer lifetime value (CLV) is the amount of revenue that a single customer generates for your business during their lifetime.
Digital Marketing
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49
SERP
A search engine results page (SERP) is the page that lists all results a user sees when they search for a query in a search engine.
Digital Marketing
definition
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50
Impression
An impression is when a user sees your content online - for example, a user sees your ad. This metric is often found when reviewing search engine and paid ad analytics.
Digital Marketing
definition
08/04/22
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